waffle tv

Digital Design

Waffle TV is an interactive sports entertainment platform that offers a comprehensive experience, focusing on athlete performance while also highlighting social campaigns, trending news, and brand partnerships. Serving as a one-stop destination for all things sports and media, Waffle TV provides users with a dynamic blend of content that keeps them engaged and informed.

As part of the digital design process, I contributed to the creation of social media campaigns that showcased female athletes and featured updates from the broader athletic community. These campaigns were designed to align with the platform's objectives of promoting inclusivity and engagement. Throughout the project, pre-existing brand guidelines were strictly adhered to, ensuring consistency in color, shape, and composition to maintain the integrity of Waffle TV’s established visual identity.