sport in style

Branding and Package Design

Sport in Style (SIS) is an innovative athletic brand created for young active audiecne aged 6 to 8, with a focus on providing a broader and more inclusive selection of apparel, footwear, and accessories specifically tailored to young girls. The brand’s mission is to empower female athletes by offering stylish, high-performance products that support both their athletic pursuits and personal style. SIS moves beyond the traditional "pink" stereotype by embracing unisex colors and designs that reflect the dynamic, diverse interests of young girls.

The brand's design process was centered on the idea of inclusivity and sustainability with a splash of fun! From the outset, SIS sought to break the mold of typical children’s sportswear by creating a modern, versatile visual identity. Bold, clean lines and a contemporary color palette were chosen to create a distinct brand that stands out in a traditionally gendered market.

In addition to its commitment to offering more choices for young female athletes, SIS also prioritizes sustainability. By utilizing eco-friendly materials and non-traditional, waste-reducing packaging solutions, the brand strives to minimize its environmental footprint and encourage more responsible consumption. This holistic approach to design—merging style, performance, and sustainability—sets SIS apart as a forward-thinking brand dedicated to both the athlete and the planet.